To date, I have discussed some of the tools that you can use to incorporate social media into your personal brand. Now, I’m going to take a few minutes to discuss what I consider to be the top challenges that creatives face when using social media.
The problem: Complicated “Terms of Service” agreements
Let’s start with the biggie—there’s an inherent risk with sharing your work using social media, especially via a third-party platform like Instagram, Facebook, Twitter, Tumblr, Pinterest, or similar. Each of these sites requires you to accept a lengthy of “terms of service” agreement. Buried in paragraphs of legalese, they will describe the rights that they have over the content that you post to their site. At best, they will state that they can use your work to promote their platform. At worst, once you share your content, it becomes part of the public space. There can even be a clause that states that they can change the terms of service at any time.