Top 3 Challenges Creatives Face When Using Social Media

To date, I have discussed some of the tools that you can use to incorporate social media into your personal brand. Now, I’m going to take a few minutes to discuss what I consider to be the top challenges that creatives face when using social media.

The problem: Complicated “Terms of Service” agreements

Let’s start with the biggie—there’s an inherent risk with sharing your work using social media, especially via a third-party platform like Instagram, Facebook, Twitter, Tumblr, Pinterest, or similar. Each of these sites requires you to accept a lengthy of “terms of service” agreement. Buried in paragraphs of legalese, they will describe the rights that they have over the content that you post to their site. At best, they will state that they can use your work to promote their platform. At worst, once you share your content, it becomes part of the public space. There can even be a clause that states that they can change the terms of service at any time.

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Flip your content with Flipboard

flipboard

Flipboard is a free mobile app that takes advantage of two of the biggest trends in digital content: mobile and social. At its core, Flipboard is a news aggregator with a gorgeous user experience. The app will help you to discover content by aggregating tailored-for-you content from across the web, news sources, publishers, and social networks. The immersive in-app experience allows you to read stories and articles, watch videos, and browse through countless photo streams. You can also connect your social networks like Twitter, Facebook, Instagram, Tumblr and Google+ to see what your friends are posting and easily share articles with them. Spend just one hour using the app, and you will easily see see why Flipboard has become a global favorite since its launch in 2010. In fact, Flipboard’s audience has grown to more than 100 million active readers and adds 250,000 to 300,000 users every day.  It is the most popular of the magazine-like content aggrregator apps for iOS, Android, Kindle, and Nook.

You can use Flipboard to manage and discover various content streams, but businesses can really benefit from using this robust and powerful service in other ways.

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Creative pros need social media too!

social media icons on a rainbow of chalk

If you’re a design professional, you’re probably familiar with how social media is driving change in our industry. As print budgets continue to shrink, our clients are looking to social media to increase the reach and effectiveness of their products. From websites to online marketing materials, infographics, and more, we are designing the content shared on social media. Unfortunately, even though we spend hours and hours creating content for our clients, we often fail to manage our own professional presence online.

According to The Creative Group, companies aren’t just investing more dollars into social media marketing—they’re looking to hire designers with experience and expertise in this area to lead social-centric marketing campaigns. It’s not enough to have an online portfolio of work you have done for other campaigns. You need to show that you’re savvy with social by managing your presence on both personal and professional platforms.

Get started with these 5 simple steps:

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