Would you describe yourself as a busy person? Let’s pretend that you’re tasked with taking on a new assignment every week. You can choose between two tasks: one that takes three hours of your free time (roughly 20 minutes a day), or one that takes about seven hours. I don’t know about you, but I’m going to save those four hours for some quality TV time and tackle the three hour task instead!
When it comes to blogging effectively, you have a choice. Let’s face it—not everyone is passionate about banging out 800 well-written words regularly. If that doesn’t sound like your cup of tea, then microblogging might be a much better fit for your personal style. Microblogging allows you to post regular content updates, respond to comments, and interact with other users (as long as you stay “bite-sized” at about 140 characters or less). Rather than managing a full web presence with a domain and site design like you would with a traditional blog, microbloggers use a service (like Twitter, but there are others) and manage a basic user profile. While on a regular blog you may struggle to hit readership in the double digits, a microblogging platform will give you much broader reach more quickly. On Twitter, for example, there is a huge community of people constantly seeking original content created by other users that they can interact with.
If you decide to microblog, The Tao of Twitter has a handful of best practices that can help you to effectively use Twitter in just 20 minutes a day.