Facebook. Twitter. Google+. Pinterest. Instagram. Tumblr. What do all of these platforms have in common? They all feature a stream of content updates dominated by images. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide, with a whopping 87% interaction rate from fans. For comparison, no other post type received more than a 4% interaction rate.
Whether you are using social media to connect with friends or your consumers, your audience is over 20x more likely to engage if you include an image. Think about the images that catch your attention when you scroll through your latest updates. How many of those images are bland stock illustrations? How many photos are poorly lit or out of focus? As a graphic designer, I can promise you that a bad image is never going to effectively promote great content. How much more would your audience engage if your content featured a powerful visual?
Take your presence from uninspired to click-worthy with these top tools for creating and sharing visuals on social media (no design experience required).
PicMonkey is an intuitive cloud-based photo editing tool with integrated sharing features. Described as “ridiculously easy to use”, this agile application is the key to creating highly shareable images. PicMonkey’s tool panel is extensive, featuring:
- Basic tools for beginners: crop, image adjustments, adding text, and collage
- Advanced tools for more experienced users: blemish remover, airbrush, clone, dodge, burn, and lighting effects
- Special effects tools: filters, stickers, textures, and frames
If you feel a bit lost, the PicMonkey blog offers video tutorials available to guide and inspire. I have a suite of professional photo editing software on my computer that costs hundreds of dollars, but I still find myself using PicMonkey for a quick edit and share on social media.
I probably don’t need to tell you that infographics have taken social media by storm. Don’t believe me? Then check out this, this, this, this, and this. Go ahead. I’ll wait.