If you’re a design professional, you’re probably familiar with how social media is driving change in our industry. As print budgets continue to shrink, our clients are looking to social media to increase the reach and effectiveness of their products. From websites to online marketing materials, infographics, and more, we are designing the content shared on social media. Unfortunately, even though we spend hours and hours creating content for our clients, we often fail to manage our own professional presence online.
According to The Creative Group, companies aren’t just investing more dollars into social media marketing—they’re looking to hire designers with experience and expertise in this area to lead social-centric marketing campaigns. It’s not enough to have an online portfolio of work you have done for other campaigns. You need to show that you’re savvy with social by managing your presence on both personal and professional platforms.